When my husband said "you worry about creating a company, I'll worry about the bills", I became a person with a one track mind. I was a little silly, or maybe overly optimistic. I figured I had been writing on my blog for years, I would publish my first e-book, create a sign up sheet and thousands of people would become subscribers.
Reality was profound. Twelve people signed up, mostly family and friends. And then, I got real with myself. A business is not created in one day. You have to be resilient and consistent.
I changed all the plans for the summer, structured a marketing campaign and got to work. These were the steps I took:
1) Changed my plans for the summer: I was supposed to go to Miami for a few days for my high school reunion. Even under the best circumstances, this would require an investment of time and money that at this moment is better spent on the business. I decided to stay home, organize myself better and work harder at staying in the game.
2) Structure a marketing campaign: As far as money, my investments are $10 on a website and $20 on the email provider. Everything else has to be on the cheap, or free. My strategy is to create a list of forums and groups I belong to and post once a week on them. I also decided to go back and look for blogs and other websites where I can comment on issues for women over 40 and procrastination. This will provide me with more visibility and will also help me understand my target market better.
3) Get to work: I was expecting great results that were not realistic from just mentioning things in a couple of places. I have to consistently work the internet to get my brand out there. I am going to give them what they want so that they will come to me for what they need.
I will let you know how it goes. In the meantime, feel free to let me know of any tips and tricks you would use if you were me.
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